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"Green jobs and green entrepreneurship" technical workshop

ILO News, 20 Aug 2014 - The ILO Pakistan’s project “Livelihood Restoration, Protection and Sustainable Empowerment of Vulnerable Peasant Communities in Sindh Province” (LRP) in collaboration with ILO Regional Office for Asia Pacific organized the first technical workshop on “Green jobs and green entrepreneurship” at Avari hotel Karachi from 11-13th August 2014.

The training was attended by UN, government and private sector officials and was facilitated by Mr. Oliver Ortis-Entrepreneurship Advisor, ILO Jakarta, Mr. Edwar Fitri-Master Trainer SIYGB and Ms. Shama Maqbool-National Project Coordinator, LRP Project.

The workshop looked at fundamentals of a Sustainable Green Business Start-up: idea creation, green product development and marketing, green business standards and Strategies to Create Competitive and Sustainable Green Entrepreneurs: Start and Improve your Green Business (SIYGB) training system, content and methodology.

While highlighting the importance of entrepreneurship in the world of work, Mr. Oliver Ortis emphasized that entrepreneurship, and green entrepreneurship in particular, can be the catalyst for poverty reduction through local economic development, decent and green job creation and income empowerment based on social responsibility and environmental sustainability. However, in order to promote green entrepreneurship, it is necessary for governments and other relevant institutions such as workers' and employers' organizations to develop and implement apt policies and intervention programs that can assist this process. In support of that, the ILO has developed a comprehensive entrepreneurship training package called "Start Your Green Business (SYGB)", aiming at promoting the creation of green entrepreneurs and equipping them with the suitable skills and tools to succeed in a fast changing environment and the transition to a green economy.

There is a promising potential for the creation of green entrepreneurs with green and decent jobs in Pakistan and immediate follow-up action will be required in order to build the favorable environment, prepare the policies, programs and initiatives that can support this endeavor” said Mr. Edwar Fitri, Master Trainer “From a business perspective, green business initiatives are not only profit oriented, but is also social (people) and environmentally (planet) oriented”

Earlier, in the welcome address, National Project Coordinator, LRP Project Ms. Shama Maqbool said that it was important to understand the link between the changing environment, livelihoods, human security, the economy and the world of work and develop the capacity of rural stakeholders with emphasis on entrepreneurship and enterprise development that is in line with ILO Green Jobs concept.

The LRP project is funded by United Nations Trust Fund for Human Security (UNTFHS) and is being jointly implemented by FAO (Food and Agriculture Organization), ILO (International Labour Organization) and UN WOMEN of the United Nations.

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