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Going green: Sustainable growth strategies (Technology Executive Connections Volume 5)

— theme: Industry (greening of)
— country: Global
— type: Studies

This report examines how the world’s accelerating concern over climate change is affecting the technology industries as well as their plans to meet the growing clamour for environmentally friendly products and services. To assist executives in understanding the new 'environmental' environment, in late 2007 the EIU and PricewaterhouseCoopers conducted a global survey of 148 executives and supplemented the findings with over 20 in-depth executive interviews. Though the specific focus may vary, the research shows that technology companies are indeed implementing a variety of green-oriented strategies.Technology Executive Connections is a series of survey reports designed to help executives in technology industries better explore, understand and share ideas about today’s pressing business and strategic issues.

Author/Editor
Pricewatershouse Coopers
Publishing Year
2008
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